Baby Buddy app

Phone app

Baby Buddy is your personal baby expert who will guide you through your pregnancy and the first six months of your baby’s life. The app has been designed with parents and professionals to help you give your baby the best start in life and support your health and wellbeing.

In November, 2017, it was formally endorsed by the Maternity Department at Hillingdon Hospital, and all expectant women using the department’s services are given information about Baby Buddy and encouraged to download the free app. It is customisable and tailored to local services.

What are the features in Baby Buddy?

  • Bump/Baby Buddy – your virtual expert on all things pregnancy/baby so you can ask her a question at any time. Tap on your Buddy and she will read the app content aloud to you
  • Today's information – daily bitesize chunks of information tailored to your stage of pregnancy/your baby's age (available in the web version)
  • Ask me – type in any question and your Buddy will answer with expert
    information (available in the web version)
  • Remember to ask – allows you to keep track of the questions you want to ask at your next appointment
  • What does that mean? – you can find out what a word means (available in the web version)
  • Your appointments – you can enter the details of all your appointments and set yourself reminders to make sure you never forget an appointment
  • You can do it! – you can set yourself goals and your avatar will help you keep track of how things are going
  • Videos – a range of short videos you can watch (including From Bump to Breastfeeding, Out of the Blue and Small Wonders) (available in the web version)
  • Bump/Baby Around – with this geo-location feature you can find out about useful places near to you such as support groups
  • Bump/Baby Book – you can write about your thoughts and feelings of everything you've been doing during your pregnancy and the first few months of your baby's life. You can even add photos and share pages with friends and family
  • Edit me – you can edit your avatar to look like you
  • Need more help? – list of useful organisation and support groups and their contact details
  • Tell us what you think – the opportunity to feedback to Best Beginnings on how you think the Baby Buddy app could be improved.

Who does Baby Buddy aim to help?

The app aims to help all families in the UK particularly young parents and those from disadvantaged backgrounds. The content has the option for text to be read aloud to ensure the app can be utilised by everyone. Baby Buddy also provides the option for professionals to use the app to aid them in supporting new and expectant parents.

How does Baby Buddy help?

The app provides useful information through a personal Buddy to improve parents’ confidence, knowledge and skills. The Buddy acts as a virtual friend to support families on the emotional, physical and social journey through pregnancy and becoming a new parent. Alongside daily information about mothers, their pregnancy and their baby in a bite-sized format, the app has fun features to help parents get the most out of their appointments and interactions with health professionals.

Who has supported Baby Buddy?

Baby Buddy has received amazing support from the Big Lottery Fund who issued a very generous grant to help develop and launch the app.
Contributions were also made from the Tedworth Charitable Trust, the Royal College of Midwives and the Guys and St Thomas’s Charity, which went towards developing an initial prototype of Baby Buddy.

To find out more, go to